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IFA 2023

SAMSUNG The Freestyle 2nd Gen.

Graphic Visual Design

Cheil

Creative Director : Seunghwan Seo

Art Director : Woohyun Park, Jiwon Seo, Byeongsik Shin, Jeonglim Kim

Owhyworks

Creative Director : Yeon Cheolmin

BX Designer : Noh hyunjun, One Zwon, Jeong Yeonju

Color System

Graphic Flow

IFA 2023

SAMSUNG The Freestyle 2nd Gen.

Graphic Visual Design

Cheil

Creative Director : 

Seunghwan Seo

Art Director :

Woohyun Park

Jiwon Seo

Byeongsik Shin

Jeonglim Kim

Owhyworks

Creative Director :

Yeon Cheolmin

BX Designer :

Noh hyunjun

One Zwon

Jeong Yeonju

Overview


This design project is a graphic visual design project of a video that introduces the Samsung 'The Freestyle 2nd' product to be showcased at IFA 2023 in Germany. We designed key visuals representing the main functions of Samsung The Freestyle 2nd: 'All Round Design', '360 Premium Sound', 'Gaming Hub', 'Instant Setup', and 'Smart Edge Blending', and developed key visual design according to the graphic flow applied with motion. The motion & video was handled by Cheil.

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