Hyundai Motor Group
Keynote Graphic Design
This visual design project was created for the Hyundai Motor Group keynote at the 2026 infrastructure and transport technology fair, held at COEX in Seoul.
Built around the theme of "Physical AI," the project establishes a graphic system that effectively communicates the keynote's core message and storytelling by visualizing the flow of data and the interconnected nature of Physical AI. Points, lines, and the autonomous expansion of the AI ecosystem were defined as the project's primary design motifs, and these elements were developed into motion graphics tailored to the content of each session.
Through this visual system, complex AI technologies and concepts were translated into intuitive, engaging graphics, creating a cohesive visual experience that enhanced both audience understanding and immersion throughout the presentation.
Hyundai Motor Group
Keynote Graphic Design
This visual design project was created for the Hyundai Motor Group keynote at the 2026 infrastructure and transport technology fair, held at COEX in Seoul.
Built around the theme of "Physical AI," the project establishes a graphic system that effectively communicates the keynote's core message and storytelling by visualizing the flow of data and the interconnected nature of Physical AI. Points, lines, and the autonomous expansion of the AI ecosystem were defined as the project's primary design motifs, and these elements were developed into motion graphics tailored to the content of each session.
Through this visual system, complex AI technologies and concepts were translated into intuitive, engaging graphics, creating a cohesive visual experience that enhanced both audience understanding and immersion throughout the presentation.
서울 코엑스에서 열린 ‘2026 국토교통기술대전’ 현대자동차그룹 기조강연을 위한 비주얼 디자인 프로젝트입니다.
‘Physical AI’를 주제로 한 강연의 핵심 메시지와 스토리텔링 구조를 기반으로, 데이터의 흐름과 Physical AI의 연결성을 효과적으로 전달하는 그래픽 시스템을 구축했습니다. 점(Point)과 선(Line), AI 생태계가 자율적으로 연결되고 확장되는 움직임을 핵심 디자인 모티브로 정의했으며, 이를 각 세션의 콘텐츠에 맞는 모션 그래픽으로 전개했습니다.
이를 통해 복잡한 AI 기술과 개념을 직관적으로 이해할 수 있도록 시각화하고, 강연의 몰입도를 높이는 일관된 비주얼 경험을 완성했습니다.
Owhyworks
Creative Director : Yeon Cheolmin
Lead Brand Designer : Han Jaehwi
Brand Designer : Lee Jinyoung
Hyundai Motor Group
Hyundai Motor Group
SDV Communication Team
