HYPULS | Owhyworks / 오와이웍스

HYPULS

Creative Film Production

Brand Identity Renewal

HYPULS is a creative production company built on the foundation of visual storytelling. Under the slogan “IMAGE FLOWS IN YOU,” we focus on expanding experiences that sustain immersion until the very last moment, emphasizing the inherent continuity of moving images. By combining keen insight into the trends of the times with original visuals, we deliver distinctive experiences and creative branding. To visualize this vision, we planned a renewal of our brand identity, and by embracing authenticity in film and the experience of deep immersion as our core concepts, we have newly established a unique identity design that embodies the essence of HYPULS.

Brand Core Value

The newly defined core value of HYPULS is the experience of immersion. HYPULS believes in the potential inherent in the continuity of moving images and creates the highest quality content that enables audiences to remain deeply immersed throughout the entire runtime. Through this, we connect brands and viewers in meaningful ways and pursue a creative experience that expands beyond conventional video content.

Brand Slogan

We believe that the continuity of moving images and their infinite potential naturally permeate the viewer’s inner world, leading to a profound sense of immersion. Images do not remain merely as visual information but flow into individual senses and emotions, enriching the audience’s experience even further. With this in mind, we defined the slogan “IMAGE FLOWS IN YOU” to embody HYPULS’s core value of creative expansion through immersive experiences.

Brand Logo

The HYPULS logo was created in an extended style, reflecting the brand’s vision of expanding into diverse creative fields through moving images. Inspired by the concept of an “immersive experience,” delicate curves were incorporated into the serif details to capture the core of the HYPULS identity and to convey a strong and bold image.

Brand Color

Black and purple were selected as the brand colors to visually express HYPULS’s immersive experiences and its creative vision that expands without boundaries. Black symbolizes the depth of film and powerful immersion, while purple embodies creativity and infinite possibilities, together shaping HYPULS’s unique and bold brand identity.

Typeface

The typeface was developed based on the HYPULS logotype, creating uppercase letters from A to Z. To convey the brand image of immersive experiences and continuous expansion, the extended characteristics of the “Termina” typeface were utilized, establishing a distinctive visual identity unique to HYPULS. Additionally, a stable gothic typeface was combined to enhance versatility across various applications.

Key Visual

The key visual of HYPULS was developed to visualize the core brand identity of “the experience of immersion,” taking the form of seemingly slipping between images composed of cuts from video. Accompanied by a motion graphic introduced at the beginning of every video produced by HYPULS, it signals the start of an immersive experience to the audience while powerfully conveying HYPULS’s identity and delivering a strong sense of immersion.