Blanc Nature is a derma cosmetic brand that has researched solutions for acne-prone skin based on natural ingredients and has achieved steady growth in global markets including Japan and Singapore. Blanc Nature carried out a brand identity renewal project with Owhyworks in order to more clearly deliver the research-centered values and nature-friendly philosophy that the brand has within the derma cosmetic market.
 

In this project, we established Blanc Nature’s core narrative, “3,891 days of skin research through natural ingredients,” as the direction of the rebranding, and focused on more clearly delivering the brand value of a “Derma Nature Cosmetic Brand” that combines scientific expertise and the purity of nature.
 

In this project, Owhyworks redesigned the brand mark by reflecting a stable typographic structure and natural details to visually express Blanc Nature’s research philosophy, and rebuilt a new visual system so that the entire package lineup can be aligned with a unified tone & manner. By using the existing asset, “3891 Days,” as the central element of the package system, we made the brand narrative clear and presented a direction that can deliver Blanc Nature’s differentiated identity through a consistent visual language within the extensive derma cosmetic market.